Professionals Are Just That…
July 17, 2007
I never hire anyone for anything I can do myself… pending I have the time and energy to actually do it.
We recently attended a wedding and a roaming photographer took this great shot. We look so happy and vibrant that It’s like we’re on a homepage for Viagra showing another satisfied customer!
The photography company posted the wedding pics online for all invited to see. When I found this I clicked on the button to “purchase now” and was taken to another 3rd party where I had to dive through another 100+ images only to find pictures of the bride and groom. So, since I tried to buy it and couldn’t I had no choice but to screen shot it. So, I’ll never have it full size, but I do have it.
It goes to show you that professionals are only considered as such when it relates to their primary focus. The ability to ensure their website works to increase revenues from attendees and prospective customers is obviously not priority.
As my step-father once told me “Do one thing… and do it well”. He was a doctor so he only had time to do one thing anyway. As much as I would like to live by that motto my inherent curiosity will always ensure that I am a jack of all and master of none. That’s OK. There’s some interesting benefits and synergies to being a programmer and a mechanic.
One Response to “Professionals Are Just That…”
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July 29, 2007 at 9:09 am
Excellent post Russ! The fact is there is a huge educational gap between those businesses who have an online presense because they are following a trend and those businesses who understand why they are online.
But this is also the same off line. I know a handful of businesses who do direct mail marketing but fail to track their campaign (split AB testing, lead conversion…
I always say, I am sure I could fix my plumbing in my house when it breaks. Sure I can run to the HomeDepot, buy the parts and spend a day installing new parts. But why do that when my time spent working on that project and learning what someone else has done a thousand times over could be spent working on what I am good at. Now thats money well spent.